Leveraging Ai Capabilities For Business Model Innovation: Mediating Role Of Chatbot Affordances & Moderating Impact Of Big Data Analytics. Journal of Management & Social Science, [S. l.], v. 2, n. 3, p. 945–962, 2025. Disponível em: http://rjmss.com/index.php/7/article/view/231. Acesso em: 30 aug. 2025.