The Impact Of Brand Engagement, Brand Love, Brand Interactivity, And Overall Brand Equity On Purchase Intention Of Mobile Brand. Journal of Management & Social Science, [S. l.], v. 2, n. 3, p. 373–397, 2025. Disponível em: https://rjmss.com/index.php/7/article/view/202. Acesso em: 13 aug. 2025.