THE IMPACT OF AI-DRIVEN PERSONALIZATION ON ONLINE PURCHASE INTENTIONS: THE MEDIATING ROLES OF CONSUMER TRUST AND PERCEIVED RELEVANCE. Journal of Management & Social Science, [S. l.], v. 2, n. 4, p. 126–141, 2025. Disponível em: https://rjmss.com/index.php/7/article/view/213. Acesso em: 23 aug. 2025.