ANALYZING CONSUMERS’ PURCHASING DECISIONS THROUGH THE LENS OF HOFSTEDE’S CULTURAL DIMENSIONS AND THE THEORY OF PLANNED BEHAVIOR, INCORPORATING AWARENESS OF CONSEQUENCES AS A MODERATING CONSTRUCT. Journal of Management & Social Science, [S. l.], v. 2, n. 4, p. 161–187, 2025. Disponível em: https://rjmss.com/index.php/7/article/view/216. Acesso em: 23 aug. 2025.