THE STRATEGIC IMPACT OF ARTIFICIAL INTELLIGENCE ON BUSINESS INNOVATION AND FIRM PERFORMANCE: A RESOURCE-BASED VIEW APPROACH. Journal of Management & Social Science, [S. l.], v. 2, n. 4, p. 832–852, 2025. Disponível em: https://rjmss.com/index.php/7/article/view/226. Acesso em: 23 aug. 2025.