The Rise of Live-Streaming E-Commerce: Analyzing Consumer Purchase Behavior and Brand Trust in Real-Time Shopping Events. Journal of Management & Social Science, [S. l.], v. 2, n. 1, p. 430–447, 2025. DOI: 10.63075/q0evzn78. Disponível em: https://rjmss.com/index.php/7/article/view/106. Acesso em: 15 jun. 2025.