The Role of Perceived Risk in Shaping Trust through Influencer-Based Social Media Promotion: Evidence from Generation Z in Pakistan. Journal of Management & Social Science, [S. l.], v. 2, n. 1, p. 486–501, 2025. DOI: 10.63075/rx75yr22. Disponível em: https://rjmss.com/index.php/7/article/view/109. Acesso em: 15 jun. 2025.