[1]
“The Impact Of Brand Engagement, Brand Love, Brand Interactivity, And Overall Brand Equity On Purchase Intention Of Mobile Brand”, JMSS, vol. 2, no. 3, pp. 373–397, Aug. 2025, Accessed: Aug. 13, 2025. [Online]. Available: https://rjmss.com/index.php/7/article/view/202