“ANALYZING CONSUMERS’ PURCHASING DECISIONS THROUGH THE LENS OF HOFSTEDE’S CULTURAL DIMENSIONS AND THE THEORY OF PLANNED BEHAVIOR, INCORPORATING AWARENESS OF CONSEQUENCES AS A MODERATING CONSTRUCT”, JMSS, vol. 2, no. 4, pp. 161–187, Aug. 2025, Accessed: Aug. 23, 2025. [Online]. Available: https://rjmss.com/index.php/7/article/view/216