ANALYZING CONSUMERS’ PURCHASING DECISIONS THROUGH THE LENS OF HOFSTEDE’S CULTURAL DIMENSIONS AND THE THEORY OF PLANNED BEHAVIOR, INCORPORATING AWARENESS OF CONSEQUENCES AS A MODERATING CONSTRUCT. JMSS [Internet]. 2025 Aug. 14 [cited 2025 Aug. 23];2(4):161-87. Available from: https://rjmss.com/index.php/7/article/view/216