Strategic Planning: Navigating Uncertainty in Business Management


  • Dr. Jamil Ahmad Lahore School of Economics (LSE)


Strategic planning, Uncertainty, Business management, Risk mitigation, Adaptation


Strategic planning stands as an indispensable pillar in the framework of contemporary business management, particularly amidst the backdrop of pervasive uncertainty. In this era of dynamic market forces, technological disruptions, and unforeseen global events, businesses face an unprecedented level of uncertainty. This article delves into the intricate relationship between strategic planning and navigating uncertainty within the realm of business management. It explores how strategic planning serves as a proactive mechanism for organizations to anticipate, adapt, and thrive in uncertain environments. Through a synthesis of theoretical insights and practical strategies, the article illuminates the pivotal role of strategic planning in mitigating risks, seizing opportunities, and enhancing organizational resilience. By fostering agility, flexibility, and foresight, strategic planning equips businesses with the tools necessary to navigate the complexities of uncertainty and emerge stronger in an ever-evolving landscape.