The Influence of Big Data Analytic Capabilities on firm performance : Mediating Role of Value Creation and Moderating Role of Data Governance

Abstract

The ‘Era of data" is currently prospering, and companies increasingly investing in big data initiatives to foster innovation and outperform competition. Businesses these days are heavily consuming big data analytics, but they struggle to generate value through big data analytic capabilities. These struggles usually concern data management, lack of qualified technical staff, and mainly data protection. Organizations are trying hard to overcome obstacles and hindrances that stop the efficient consumption of big data capabilities so that organizations can attain competitiveness. To address this gap, this study draws on the resource- based view (RBV) of the firm, intends to investigate. This study is based on preexisting scales. Nature of study is cross-sectional. Data was collected from 450 managers of telecommunication companies and banks. With the help of SPSS and MACRO PROCESS statistical test were conducted and links were tested. Results revealed that all hypotheses were accepted. Along with this discussions, research implications and recommendations are also provided.

Keywords: Big data analytic capabilities, Value creation, Data governance, competitive advantage