Customer Centric Business Models in the Digital Economy

Abstract

In the digital economy, businesses are increasingly adopting customercentric models to remain competitive and meet the evolving demands of consumers. This paper explores the critical elements of customercentric business models, focusing on how technology and data analytics enable companies to personalize experiences, enhance customer engagement, and drive longterm value. By examining case studies of organizations that have successfully transitioned to customercentric approaches, this research identifies best practices for leveraging digital tools, such as artificial intelligence and social media, to improve customer satisfaction. Additionally, the paper discusses the challenges companies face in implementing customerfocused strategies and provides recommendations for overcoming them. Ultimately, the study underscores the importance of placing the customer at the heart of business operations to achieve sustained growth in the digital era.