Role Of Gender In The Dynamics Relationship With Shopping Experience, Motivation Orientation, Shopping Frequency, And Shopping Behavior

Authors

  • Muhammad Faisal Lecturer NUML, Quetta.
  • Wahab Ahmed Lecturer, BUITEMS, Quetta.
  • Khuram Shahzad AP, IMS, university of Balochistan, Quetta.

DOI:

https://doi.org/10.63075/p479p846

Abstract

A shopping mall can be viewed as extending the concept to express the value of experiencing a set of mall attributes. The study developed and tested a structural model of customer shopping behavior in shopping malls to enhance the understanding of shopping behavior. A self-administered survey was conducted using a convenience sampling method of 420 customers in shopping malls in Quetta, Pakistan. Partial least square structural equation modeling (PLS-SEM) examines the hypothesized relationships. The results indicated that shopping motivation orientation and shopping frequency toward shopping behavior were significant factors. The results show that it is significantly and positively related to shopping behavior. However, the customer shopping experience was an insignificant factor in the shopping behavior of shopping mall customers.

Keywords: Customers' Shopping Behavior, Shopping Experience, Shopping Frequency, Shopping Motivation Orientation, Gender, PLS-SEM

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Published

2025-03-25

Issue

Vol. 2 No. 1 (2025): Journal of Management & Social Science

Section

Articles

How to Cite

Role Of Gender In The Dynamics Relationship With Shopping Experience, Motivation Orientation, Shopping Frequency, And Shopping Behavior. (2025). Journal of Management & Social Science, 2(1), 376-398. https://doi.org/10.63075/p479p846