THE ROLE OF DIGITALIZATION IN STRENGTHENING SUPPLY CHAIN RESILIENCE AND EFFICIENCY IN THE CONSUMER GOODS INDUSTRY
Abstract
This study explores the implications of digital technologies to support supply chain activities in the Fast-Moving Consumer Goods (FMCG) industry, in relation to building resilience and efficiency during global health crises, specifically pandemics. A quantitative, descriptive methodology was used by conducting a closed-ended questionnaire with the supply chain managers and IT personnel within the FMCG sector. Each questionnaire was distributed using a purposive sampling collection strategy. We assessed the role of Industry 4.0 technologies, which include the Internet of Things (IoT), blockchain, and big data, on resilient and efficient supply chain operations amid disruptions. The findings indicate that digitalization assists in increasing the supply chain's operational readiness and performance during the crisis period. Although there are challenges with the adoption of digital technologies, such as barriers of financial investment and organizational resistance, there are reliable digital technology solutions available to support resilient and sustainable supply chain models. Future competencies will be seen as using digitally integrated supply chains to support business sustainability in disruption-effective contexts. One limitation of this study is the generality regarding a relatively small sample size and a relatively cross-sectional methodology. Factors such as organizational culture and leadership were not examined in depth. Future research designs, should well as longitudinal research, should consider more dimensions to broaden understanding. FMCG companies and policymakers should invest in real-time visibility, planning, and analytics systems and program changes to support their employees; they should also focus on supporting blockchain adoption, incentives for SMEs, and finding safer cybersecurity solutions, if possible, to move digital supply chains faster.
Keywords: Digitalization, Supply Chain Resilience, Supply Chain Efficiency, Fast-Moving Consumer Goods, Supply Chain Management.
