Glamorising The World Of Pandemic: Unethical Practices Of Vloggers And Fashion Industry During Covid-19

Abstract

In December 2019, a new life-threatening virus variant was identified in the Chinese city of Wuhan. It was the largest pandemic in modern history and severely affected the world by shifting the thinking paradigm. The study’s aim is threefold: first, to highlight ethical issues in fashion industries related to face-covering masks during the COVID-19 pandemic. Second, point out the role of Vloggers who uploaded the unproductive offending content, which caused a waste of resources in terms of time and material. Third, to overcome this wastage of resources, some solutions are suggested to make the work of influential groups (Vloggers and fashion icons) more productive towards society. Poor government regulations and undocumented statistics of weaker economies make these economies more vulnerable during pandemics. There is a need to regularise economies to cope with such challenges in the future, as during the pandemic, there were issues with the demand and supply mechanisms for face masks. The research refers to data collected from online reports, magazines, and news sites by focusing on real-time examples of the fashion industry.

Keywords: Pandemic, Facemask, Unethical behaviour, COVID-19, Fashion Industry, Vloggers