THE ROLE OF ORGANIZATIONAL SUPPORT, GREEN INVOLVEMENT AND DIGITAL DYNAMICS CAPABILITIES IN FOSTERING GREEN CREATIVITY: MEDIATING EFFECTS OF GREEN ORGANIZATIONAL LEARNING AND KNOWLEDGE SHARING WITH A MODERATING ROLE OF GREEN MINDFULNESS

Abstract

This study investigates how organizational and digital capabilities foster green creativity in organizations in response to the increased focus on environmental sustainability. The study looks at how organizational support, green involvement, and digital dynamic capability affect green creativity, drawing on resource-based theory and knowledge management frameworks. Green mindfulness is examined as a moderator, and the model explores the mediating functions of green organizational learning and green knowledge sharing. Employees of environmentally conscious companies will be the focus of a quantitative study design that uses structural equation modeling (SEM). The results of the study should contribute to the body of literature by providing a thorough understanding of how mindfulness and knowledge-based procedures can support innovative sustainability initiatives. There is also discussion of the implications for digital transformation and green HRM in sustainability contexts.

Keywords: Green Creativity, Organizational Support, Green Involvement, Digital Dynamic Capability